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January 18, 2007
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions. Now, data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts. Read more in today's SearchDay.
Posted by Kevin Newcomb on January 18, 2007 1:09 AM
