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December 11, 2006
Microsoft Files Patent for DVR Ad Server
Microsoft is adding to its pile of patents with one for an ad serving method for DVRs. How this will work should be interesting as most DVR users take advantage of the speed through the ads ability.
Daily Tech details the patent filing with diagrams and an explanation of placing ads where the show indicates appropriate. This method allows the ads to be kept current and could be the next way used to provide ads in recorded format.
Posted by Frank Watson on December 11, 2006 11:48 PM
