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September 7, 2006
RH Donnelley Buys LocalLaunch
The press release has yet to come out but it's official that RH Donnelley, the third largest US yellow pages publisher, has acquired local SEO/SEM firm LocalLaunch. That means YellowPages.com/AT&T is the only remaining major US yellow pages publisher that has not acquired an SEM firm. SuperPages recently bought Inceptor and Yellow Book purchased ClickForward previously.
I'll do a more elaborate post on my blog later.
Postscript Barry: Just a quick note that ClickZ has more details on this, and the Search Engine Roundtable has the community reaction to the sale. Congrats Justin and Brad!
Posted by Greg Sterling on September 7, 2006 12:49 PM
