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June 27, 2006

Microsoft Demographics Prediction Tool Interactive Review

We posted about Microsoft Center Labs once again, but this time I wanted to show you, my eight-minute review of the demographics prediction tool at the lab. I created a movie of my running through the tool and uploaded it to YouTube. Now, before you watch the video, keep in mind that the percentages I discussed in the video may be determined as a "confidence" ratio and not a simple flat percentage -- you will see what I mean.

In any case, there is no way that google.com has predominantly a female audience, with a confidence ratio of 1.00 and they definitely do not have an audience of 100% female. I feel that this tool cannot be used by a search marketer without first having more information on how this data is generated and how accurate it is. This is dangerous, in my opinion. That being said, check out interactive review.

Posted by Barry Schwartz on June 27, 2006 12:52 PM