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June 26, 2006
Microsoft Promotes adCenter In Full Page New York Times Ad
ClickZ reports that Microsoft has a full-page color ad in this morning's New York Times that promotes Microsoft adCenter, Microsoft's PPC engine. The ad has a link to msftadcenter.com/nyt that notably prompts you with a few security warnings on the redirects to the final landing page. The ad headline reportedly reads "She found your furniture ad on Google." Then there is an "image is a little girl and her dollhouse." The ad continues by explaining the difference between a customer and a click. The ad also touts a "2006 study by WebSideStory shows that Microsoft adCenter converts customers at a rate that is 48% higher than Yahoo and a full 57% higher than Google."
Posted by Barry Schwartz on June 26, 2006 9:28 AM
