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June 16, 2006
Do You Consider 'Engagement' a Dirty Word?
At ClickZ's Online Video Advertising Forum, the word "engagement" hasn't been mentioned without something along the lines of "forgive me for using the term " immediately proceeding. Is using the term a little too "teacher's pet" or is there true dissention in the phrase attached to the objective of every brand messaging?
Posted by Enid Burns on June 16, 2006 1:52 PM
