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May 25, 2006

Phil Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search Coverage

Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an audience through search engines. Equally important, we want that audience -- the searchers -- to know how to search better and to be kept informed of great new tools and features.

Having Gary Price on board was a huge help in better serving our searcher audience, since his background was as a librarian -- you know, those human search engines that have helped people for thousands of years. Our readers know that Gary left us earlier this year. Now I'm happy to say that a librarian has rejoined the ranks of Search Engine Watch -- Phil Bradley.

Phil's background is as a librarian, and he's been blogging and speaking about search resources for years. Now he comes aboard here as our searching correspondent. He'll be posting items related to searching the web, new search engines and searching resources, all from the perspective of searchers who use these tools. Welcome, Phil!

Meanwhile, our very first correspondent Jennifer Slegg is now going double-barreled with a new title: paid search & contextual ads correspondent. Jen was previously our contextual ads correspondent, but now she's also going to post on paid search and search advertising issues in general, such as with today's great post on the coming of dayparting to Google AdWords.

Posted by Danny Sullivan on May 25, 2006 9:40 AM