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May 15, 2006
Google Ad Tools, For Newbies
We tend to assume our SEW audience is made up of fairly sophisticated search marketers, but from time-to-time we get requests for pointers from people just starting out with SEM. For those of you who are new to search marketing, I've reviewed a book in today's SearchDay article, Learning Google's Advertising Tools, that offers a solid introduction to getting started with Google's AdSense and AdWords programs.
Posted by Chris Sherman on May 15, 2006 6:26 AM
