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May 10, 2006
Yahoo En Español & Telemundo.com To Merge
The Wall Street Journal reports that Yahoo En Español and Telemundo.com will be merging companies. They will be merging the staff and sharing one advertising budget. If you visit http://espanol.yahoo.com/ now, you will find both logos at the top of the page, representing each company. The reason for the merger is because the online Hispanic market is growing extremely quickly and the two companies want to take advantage of "the incredible growth of the Hispanic marketplace," today. It appears that the two companies will fold under the Yahoo umbrella.
We have been reporting on the Hispanic market growth recently. You can find out more by reading here and here.
Postscript: PaidContent.org has some more details on the merger plans.
Posted by Barry Schwartz on May 10, 2006 8:45 AM
