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May 4, 2006
BMW Sort Of Hits Back At Google In Ad
BMW Ad With Google over at Google Blogoscoped gives me a chuckle for a variety of reasons. It shows an ad from BMW saying "The Search For Yourself Doesn't Run On Google." The irony! It comes after BMW was banned by Google briefly plus after Pontiac tapped into the Google brand to sell cars. Specifically:
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Welcome Back To Google, BMW -- Missed You These Past Three Days covers how Google banned BMW Germany for spamming, knocking it out of the index for a few days. I'm sure the ad is just a coincidence, but it's sort of funny to see a pseudo-slam against Google following on this.
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TV Commercial "Googles" Pontiac covers how Pontiac embraced the Google name, with Google's permission, to help push its cars by tapping into the Google brand positively. Now here's BMW using the Google brand I'd say negatively to push its motorcycles. And you've got to wonder if they got (or needed) permission to use the Google name (it's only the name used, not the trademarked logo).
Posted by Danny Sullivan on May 4, 2006 7:12 AM
