April 19, 2006

Chris Pirillo Search Podcasts From SES NY & Googlefasting

I'm belated in getting a link up to Chris Pirillo's many podcasts he did out of the Search Engine Strategies show last month. He talked with a ton of people on a huge number of topics, which you'll find listed here. I really enjoyed talking with him about his Googlefasting project, where he found he could live without Google, but he didn't want to. We discussed how people can get into a habit of using any service, and they don't necessarily want to "kick" that habit if the service works well and they trust it. That's the big challenge for any search engine to win users away from another service. As I've long said, it's not that you have to be better. You also have to hope the other search engine is doing noticeably worse or bad by its users.

Posted by Danny Sullivan on April 19, 2006 10:48 AM