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April 11, 2006
Time Warner Cable Can Auction Off TV Ads
Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels. Time Warner Cable Chief Executive Glenn Britt said, "We can start doing what Google does -- auctioning off spots." Reuters provides an example; A "car manufacturers or dealerships could bid to put their ads on the television screens of viewers who favor the Speed Channel." For other discussion on auctioning off TV spots, see Danny's blog entry from last week named The Future Of AdWords For TV?.
Posted by Barry Schwartz on April 11, 2006 9:12 AM
