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April 11, 2006
Research: Top Rankings Becoming More Important
Two new studies reinforce what all search marketers instinctively know: You need to have top rankings to capture the attention and clicks of searchers. But that's not all: Searchers are becoming more sophisticated, increasingly using longer queries, and tweaking failed queries with additional search terms. More findings from the two studies in today's SearchDay article, Searcher Behavior Research Update.
Posted by Chris Sherman on April 11, 2006 8:10 AM
