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April 5, 2006
Google Real Estate? It's Google Base Again, Google's Vertical Play
New reports of Google Real Estate are simply what we've covered before, Google Base results flowing into regular Google. But it's interesting to see how Google's delivering on the promise of Google Base as the engine that drives a variety of vertical search engines, plus how it's skipping the step of creating standalone sites for each vertical. I think those will still come, but the current moves that underscores what I've been saying to marketers for ages now -- pay attention to vertical search.
In the longer version of this post, I do a closer look at things such as:
- What exactly vertical search is and why we call it that
- How vertical search is part of the third generational jump to improve relevancy
- Why the latest Google Base integration is part of the invisible tabs / vertical creep change marketers must understand
- How Google Base will remain the master submission site for future verticals on Google, as I wrote before
You can expect to hear about more Google vertical search services that don't exist as standalone sites, as Google Recipes! Google Careers! Google Confusion! The UI Madness Continues previously from me covers more. Now Steve Rubel blogs about Google Autos, and as Nathan Weinberg rightly points out, there's a variety of other verticals you'll likely see pop-up. Meanwhile, there are people going to Google Base directly, and Hitwise has new stats up showing where they head after that (most to shopping sites).
Posted by Danny Sullivan on April 5, 2006 8:46 AM
