« Ask's Jim Lanzone To Keynote SES Italy | Main | AdWords Adds Position Preference Feature; Opt-Out For Positions You Don't Like »
April 4, 2006
Adware Said To Generate Fake Clicks On Yahoo Search Marketing Ads
Ben Edelman lets us know about his latest study, The Spyware - Click-Fraud Connection -- and Yahoo's Role Revisited, which looks at how adware is said to be generating fraudulent clicks on Yahoo Search Marketing ads. Adware vendors are said to be placing Yahoo ads into their programs, which then generate clicks without the computer user being involved. Ben has documented several examples of this, including full packet logs, annotated screenshots, and videos.
Posted by Barry Schwartz on April 4, 2006 10:28 AM
