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February 23, 2006
60% Oppose Search Engines Storing Search Behaviors
A study conducted by the University of Connecticut showed that 60% of users are opposed to search engines permanently storing their search behaviors. The study was in response to the US Government requesting search data from the search engines. The 23% of 800 Americans surveyed use a search engine more then once per day. They were split down the middle on the question of; should search engines provide search queries to the government, whereas 30% are in favor of the government monitoring search data. The study also shows that "only 13% of the public feel extremely or very confident that the search behavior collected by Internet companies will remain private." Read the full study here.
Posted by Barry Schwartz on February 23, 2006 10:32 AM
