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January 23, 2006
LonelyPlanet Adds Ads to Orbit
LonelyPlanet.com, the Web site complement to the well-known travel book series, is beginning to take graphical ads on its site for the first time. The New York start-up Travel Ad Network is repping the inventory.
Interestingly, the site is preparing visitors for the debut of advertising with a series of house ads with taglines like "Relax, this won't hurt a bit."
Posted by Pamela Parker on January 23, 2006 12:01 PM
