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December 23, 2005
MSN Getting Cleaner Look In The Microsoft Three Portal Strategy
I want Microsoft to pick a portal brand and go with it. We've had MSN. Then this year, we got the new Start.com, which seems to be a pared down alternative to the flagship MSN. Then we got Windows Live after that, which seems like a Windows-branded portal. I can't see anything over there at all, by the way -- but info here and a blog about it from Microsoft here. Now Barry spots a WebmasterWorld thread noticing that MSN is getting a new pared down look, as this beta site shows. You almost want MSN to stay cluttered so there's some reason to consider the other two choices.
Postscript from Gary: I've been tracking the new MSN home page beta since August 2005 with posts here and another post from October.
Posted by Danny Sullivan on December 23, 2005 11:16 AM
