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November 7, 2005
Yahoo Testing Pay Per Call In US
Yahoo Testing Pay Per Call has member Webvisitor reporting that Ingenio is telling him that Yahoo is testing the company's pay-per-call solution. Ingenio already provides AOL pay-per-call listings, as covered more in A Closer Look at Pay-per-Call Search Marketing from SearchDay earlier this year. Yahoo launched pay-per-call in the UK in August.
Postscript: Greg Sterling, Johnathan Thaw over at Bloomberg tell me (no story I can link to, sorry) and this news item all have Yahoo confirming the test on its side of things.
Posted by Danny Sullivan on November 7, 2005 11:33 PM
