October 5, 2005

Yahoo Acquires Upcoming.org Events Listing Service

Yahoo has announced on its search blog that it has acquired events listing and calendar service Upcoming.org, which it expects will help improve the offerings of its Yahoo Local service. You might recall in my recent write-up of Yahoo Local changes that I mentioned it was unclear where Yahoo was getting its events information. I still need to (and will) follow up on that, but Upcoming obviously will be playing a role now, too -- if it hasn't been already. The Yahoo blog points to posts that each of the Upcoming partners have to say on the move, and Jeremy Zawodny does a nice all-in-one quote roundup of that here.

Postscript: Yahoo tells me doesn't disclose its current events feed partners, but that Upcoming content will eventually flow into Yahoo Local. Yahoo also plans to maintain Upcoming as a standalone site.

Posted by Danny Sullivan on October 5, 2005 10:29 AM