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October 3, 2005

Skip The $79 Ranking Software

Change the name, and the warning that CJK Cybermedia gives about $79 software package could be just as applicable. In general, submission or rank improvement software of any type has never been that useful, in my experience.

This review explains how the software generates queries on search engines that contain the terms you want to be found for plus your URL. So if you wanted to rank well for "cars" and your domain was "bestcars.com," it would send Google and other search engines a query for [cars bestcars.com] or something like that.

No, that's not going to make you any more "popular" to search engines in my book. I spotted the review via SEOmoz as did Google's Matt Cutts, who does some further debunking in his $79 SEO software? post.

Posted by Danny Sullivan on October 3, 2005 11:58 AM

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