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September 29, 2005
Don't Overlook B2B Search Engines for Search Marketing Opportunities
Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic, high click-through rates leading to high conversion rates for those search marketers savvy enough to take advantage of what they offer. Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring reps from some of the more prominent B2B engines in today's SearchDay article, Meet The B2B Search Engines.
Posted by Chris Sherman on September 29, 2005 10:10 AM
