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August 18, 2005
Thumbs Up For Search Engine Marketing, Inc. Book
A Business Case for SEM from PJ Fusco at ClickZ looks at the new Search Engine Marketing, Inc. book from Mike Moran and Bill Hunt of IBM, long-time speakers at our SES shows on the topic of big site optimization. She finds it full of great fundamentals for anyone to use. FYI, a first chapter excerpt can be found here.
Posted by Danny Sullivan on August 18, 2005 9:06 AM
