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July 26, 2005
SuperPages To Buy Ads For Advertisers On Google & Yahoo
Superpages.com Tries on Agency Hat covers how Verizon SuperPages has advertisers who can't buy enough inventory on SuperPages itself, so SuperPages plans to take their excess money and do buys for them on Google and Yahoo through a new "pay-per-click-plus" program it will begin testing in August.
Posted by Danny Sullivan on July 26, 2005 11:43 AM
