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July 5, 2005
Cost Per Action Ads At Snap
Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Snap.com. Cost per action? Yes, you decide what action you want to pay for -- a click or an actual acquisition -- and bid accordingly. More details from Snap here. The system rolled out at the end of February, as covered in this press release (PDF file).
Posted by Danny Sullivan on July 5, 2005 11:17 AM
