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June 24, 2005
ET Don't Go Home, Go To A Targeted Landing Page!
The Simple Pay Per Click Change That Could Earn You More from Jennifer Laycock is a plea to marketers that if you buy a paid listing, send people to the very best page in your site that has information about what you're selling, not your home page. IE, selling red shoes? Send them to a landing page that shoes all your red shoes, not your home page that lists shoes among all the other types of clothing.
Posted by Danny Sullivan on June 24, 2005 5:59 AM
