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June 13, 2005
Yahoo & Google Paid Programs Compared
Yahoo SM vs. Google AdWords from Search Engine Guide is a short summary covering some differences between buying paid listings with Google versus Yahoo. If you've been doing this for a while, there's no major surprises. But it has some nice highlights. Be wary of the claim about Google conversions being better, however. This seems based on one single ad campaign. Your own mileage may vary and dramatically so.
Posted by Danny Sullivan on June 13, 2005 11:38 AM
