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Sales Intelligence: The Secret to Sales Nirvana

This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.

The SiteSpect Difference: A Unique Non-Intrusive Approach to Multivariate and A/B Testing

Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy. But what should you look for in a multivariate testing vendor?

Social Software Strategies for the Enterprise -- Cisco, Nike & Forrester Research roundtable

Learn best-practices for implementing a social software strategy, as leaders from Nike, Cisco, and Forrester share advice and anecdotes in a Social Business Software Roundtable discussion.

Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience

In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.