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April 22, 2005
Portfolio Approach To SEM
Building and Managing an SEM Campaign, Portfolio Style from Kevin Lee at ClickZ looks at why you might treat the terms you're after as a "portfolio" of terms that all help average each other out, in the end. Some may be big winners; you might have some losers, but life is easier without having to get to granular. Sound great? Kevin goes through some questions to ask to decide if it's suitable to you.
Posted by Danny Sullivan on April 22, 2005 11:31 AM
