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April 12, 2005
Yahoo Acquires TeRespondo Latin American PPC Search Network
Yahoo has acquired TeRespondo, a Brazillan PPC search network that plays in the Latin American market.
Clickz's Kevin Newcomb writes in the article: Yahoo! Buys Brazilian PPC Search Network, that the terms of the deal were not disclosed.
Overture opened an office in Brazil in October 2004 and has built a distribution network that includes Yahoo, Cadê?, IBest and Bondfaro. It will now include all the sites in TeRespondo's network, including MSN Brazil, UOL, IG and Buscapé audience. The company provides each advertiser with a full-service account manager to translate and review client keywords and phrases to make sure they are relevant and effective for a Spanish-speaking audience.
Posted by Gary Price on April 12, 2005 4:52 PM
