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April 5, 2005
Online Spend Beats Radio In The UK
My wife used to be in radio promotions with the solid job when I went into that fly-by-night internet stuff. Well, love, online advertising in the UK just nudged out spend on radio, 3.9 percent for online versus 3.8 for radio in 2004. Figures are promised in the next few weeks to breakdown online spend by category. Expect search likely to be a significant chunk. Won't it be interesting (perhaps inevitable) if in a few years, search itself manages to outspend radio? More details from ClickZ: U.K. Online Ad Spend Edges Out Radio.
Posted by Danny Sullivan on April 5, 2005 6:14 PM
