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April 1, 2005
Local Search: Asking For & Maybe Gaming Reviews
You know local search is maturing when local merchants are ensuring that clients give them positive online reviews. As Local Search Grows, So Does Temptation To Post Shill 'Reviews' from MediaPost takes a look. I think it's hardly "semi-guerilla marketing" at all for merchants to ask to be reviewed. That's commonplace for a lot of online sellers at eBay, Amazon and elsewhere. The concern is really more about whether companies will fake good reviews for themselves and bad ones for their competitors. Of course, they will eventually, and it will be interesting to see how local search players respond.
Posted by Danny Sullivan on April 1, 2005 10:02 AM
