February 23, 2005

Combating Click Fraud, Trademark Infringement and other Search Engine Nasties

Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense of others, not by aggressive search optimization but through outright theft or fraud. Stealing web site code, running a search advertising campaign using someone else's registered trademark and fraudulently clicking the paid links of competitors to illicitly drive up their costs are just a few of the dodgy methods favored by these unsavory charlatans.

In today's SearchDay article, Search Engines and Legal Issues, guest writer Grant Crowell covers a recent Search Engine Strategies panel that examined a number questionable search marketing practices, as well as the tactics available to site owners and web marketers to combat these forms of online chicanery.

Posted by Chris Sherman on February 23, 2005 10:27 AM