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February 9, 2005
Search APIs & The Build Or Buy Management Question
In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords API now means all major paid listing programs allow for direct, automated bid management. Should you then build your own tool or outsource to someone like Kevin who might do it for you? He lists a number of things to consider.
Posted by Danny Sullivan on February 9, 2005 7:49 AM
