« How Much Are Top Rankings Worth? | Main | MSN Search's RSS Feeds »
February 3, 2005
Disabling Google Ads With Bots?
Botnets strangle Google Adwords campaigns from The Register looks at how bots might be used to generate views of ads on Google but not clicks. Why? A low clickthrough rate might get the ad disabled, making it easier for a competitor to then come in at a lower price.
Posted by Danny Sullivan on February 3, 2005 3:58 PM
