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February 3, 2005
Yahoo Seeks SEM Manager
Nice mention by Barry of Yahoo wanting someone to do search engine marketing for its own properties. It's not the first search engine to do this. Others like LookSmart and Inktomi have, as well. It's not even that new for Yahoo. I've written before about it running ads on Google and a campaign on European search engines to drive traffic. Question is, will the Yahoo SEM person go black hat on getting traffic from Google?
Posted by Danny Sullivan on February 3, 2005 12:03 PM
