« SciNet For Science & Tech Info | Main | Average Keyword Prices Drop For First Time Since September »
February 3, 2005
SEM Firms Get Specialized
What to do when search marketing firms seem a dime a dozen? Specialize. Over a year ago, we saw Local Launch dive to focus on local search. SEO PR has been out for even longer focusing on search as a public relations tool. Here's a recent example, from ClickZ: Icrossing Moves Beyond Search. The company is branching out into reputation management and monitoring.
Posted by Danny Sullivan on February 3, 2005 8:48 AM
