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January 25, 2005
Related Searches Return To AdSense -- But In A Good Way
Barry Schwartz at Search Engine Roundtable has a nice item on Google testing a new system letting those who see its AdSense contextual ads change them on the fly to related topics: Google Beta Tests New AdSense Ads.
Pretty slick -- Barry's post also linked to this example site you can play with the "Change To Ads" feature.
Two years ago, Google rolled out a somewhat similar Related Searches feature for AdSense ads that it pulled within a day. Why? The implementation of that feature drove people off an advertiser's site and back to Google. This new implementation doesn't and so should be far more acceptable.
Posted by Danny Sullivan on January 25, 2005 11:59 AM
