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January 18, 2005
Building Roomba's Brand Through Search
Roomba Cleans Up With Search Engine Marketing from AdAge is a good read on how the makers of the Roomba automatic vacuum cleaner helped built their brand through search. The company became the seventh most popular brand name search on Google in 2004. The company didn't rely on search alone. Heavy TV and radio ads were run, with the assumption that this would drive consumers onto the web to do research. There, search-targeted ads awaited them.
Posted by Danny Sullivan on January 18, 2005 11:14 AM
