« Can We Solve Trademark Issues Outside The Courts? | Main | Ego Searching Is Good Business »
January 4, 2005
Resolutions For SEMs To Consider
Shari Thurow makes up a list of resolutions she'd like those in the SEM industry to adopt for this year over at ClickZ: SEM New Year's Resolutions. They include not focusing on positioning as a benchmark, being clearer with search marketing jargon and terminology, integrating search marketing into the design process, making statements based only on testing and verification, avoiding falling back on design excuses and following all search engine guidelines.
Posted by Danny Sullivan on January 4, 2005 10:00 AM
