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December 29, 2004
What Do Ad Agencies Think Of Search?
What do media buyers in traditional ad agencies think about search? That's something one of our forum members asked recently in our Media Buyers & Search Engine Advertising thread.
I responded in that thread with a variety of resources on the topic of ad agencies and search, including the fact that we've seen some recent acquisitions. But most of this is from the perspective of SEM firms who tend to think agencies "don't get it." Got some other resources giving the view from the agency side? Have your own viewpoints to contribute? Please come by!
FYI, the SEM Industry category of our Search Topics area available to Search Engine Watch members has some additional stories compiled on this subject stretching back to 1996
Posted by Danny Sullivan on December 29, 2004 8:56 AM
