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December 22, 2004
iProspect Acquired by Aegis Group
Search marketing firm iProspect was acquired today by the UK-based Aegis Group and will become part of their Isobar digital network.
According to a report on the Revolution web site, Aegis paid about $50 million for iProspect.
Here's a list of some other notable acquisitions in the SEM space (it has been a very busy year):
+ 2004...24/7 Media Purchases Decide Interactive
+ 2004...Digital Impact Purchases Marketleap
+ 2004...Doubleclick Acquires Perfomics
+ 2003...aQuantive Acquires Go Toast
+ 2000...Web Side Results Acquired by 24/7 Media For $95 Million
Posted by Gary Price on December 22, 2004 10:39 AM
