« Marketing Head Cindy McCaffrey Leaving Google | Main | Poor Relevancy and Automated Search Ads »
December 20, 2004
Keyword Celebrex More than Quadruples in Price
In just a few days the keyword Celebrex has gone from a $.95 cent term on Overture to over $4.00, according to this article from Bambi Francisco at Marketwatch.com.
Francisco adds, "...on Friday, there were no personal-injury attorneys using this keyword to advertise. On Monday, the top five advertisements came from attorneys seeking to represent potential Celebrex victims."
Posted by Gary Price on December 20, 2004 1:24 PM











