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November 17, 2004
More About Affiliate Pressures On Paid Ad Relevancy
Earlier, I discussed the pressures that affiliate ads place on the relevancy of paid search listings. Andrew Goodman has just posted an article on the topic over at Traffick that takes another good look at the issue: Will Google Ban Affiliate Bidding?
In particular, he talks about how automated ad building tools that Google itself provides makes it easy for affiliates to follow a dictionary-bidding approach. Well worth a read.
Posted by Danny Sullivan on November 17, 2004 8:22 AM
