If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking
Search Engine Strategies Berlin is being held this week at the Crowne Plaza Berlin City Centre, and SES Chicago 2009 gets underway in two weeks at the Hilton Chicago.
During the past 10 weeks, I've shared 10 important reasons for going to these must-attend events. For those of you who want to join in the chorus, they are: 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three.
This week, I'll share an eleventh significant reason for attending Search Engine Strategies Chicago 2009 -- and it isn't "11 pipers piping." You should attend SES Chicago 2009 for "11 topics breaking."
According to recent research by Tradeshow Week, the top reason for attending conventions and tradeshows this year is to "keep up-to-date on trends and issues." And a close look at the conference agenda for Search Engine Strategies Chicago 2009 shows that the conference sessions will help you keep up-to-date on trends and issues -- big time.
When the conference agenda was first posted back in August, 11 out of the 65 sessions were totally new. In addition, another 11 sessions were "reserved for late-breaking topics."
Since then, Incisive Media has appointed of Mike Grehan as VP and Global Content Director for Search Engine Watch, ClickZ, and Search Engine Strategies. And Grehan has identified these late-breaking topics and speakers have been invited to keep you up-to-date on these trends and issues.
Together, these 22 totally new sessions represent the "bleeding edge" of opportunities and threats in the search engine marketing industry. And some of them aren't even about search engines -- they're about social media and social networking sites.
This is why savvy search industry veterans who have attended each and every SES Chicago since 2003 keep coming back year after year. They know this Search Engine Strategies conference gives them a sneak preview of the latest topics two to three months before their direct and indirect competition.
Below is the list of 22 sessions which are totally new to SES. You can't attend them all, but you'd be smart to attend as many as you can.
Totally New Conference Sessions on Day 1: Dec. 7, 2009
Totally New Conference Sessions on Day 2: Tuesday, Dec. 8, 2009
Totally New Conference Sessions on Day 3: Wednesday, Dec. 9
Next week, we'll look at a final reason for going to Search Engine Strategies Chicago 2009. In the meantime, just keep singing "11 topics breaking, 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."
Posted by Greg Jarboe on November 23, 2:01 AM | Permalink | Comments (1)
Related: SEM Industry: Events, SEM Industry: Trade Shows
Shaking My Head at Steve Ballmer...
Last week, I was shaking my head at Mark Cuban. He suggested that Microsoft pay online publishers to de-index their sites from Google. Presumably, then Bing could go out there and say "Hey, search us to find the Wall Street Journal."
I scoffed. I laughed. Who would do such a thing?
Apparently, Steve Ballmer would. To my utter dismay, news reports are in fact breaking that Microsoft is talking to News Corp, which recently said it was considering blocking the Googlebot from its news sites.
Nevermind that Bing is experiencing some nice growth. Almost 2 percentage points in search share have been gained since the June launch. Nevermind that they've recently released a sweet set of new features. It seems like Ballmer's too impatient. He wants quicker success. Yeah, cuz there are absolutely no examples whatsoever in this country of people getting greedy and it backfiring (cough, cough credit crisis. cough, cough, AIG).
Here's the thing, Steve. I'm gonna go out on a limb and say that no one goes to Google to search the Wall Street Journal. They may come across the Wall Street Journal in their search. But usually if people already know what they want - they go straight there.
That is, of course, one of the bigger problems in search. Helping people get where they're going quicker. Just let that Bing team of yours keep focusing on doing that. But sending them to sites with paywalls (even if they get one cute little article for free) isn't going to accomplish that.
Posted by Nathania Johnson on November 23, 1:06 AM | Permalink | Comments (0)
Related: Microsoft: Bing
Google News Updates Mobile Site for iPhone, Android, and Palm Pre
Google has made some enhancements to its mobile news site. The updates are just for the iPhone, Android, and Palm Pre.
The look and feel is pretty much the same. What's new is more stories, sources, and images.
A new "Jump to" link brings a pop up box offering quick access to a specific news category.
Any personalizations you make on your desktop will be accessible via your mobile now, as well (as long as you're signed into the same account on both).
Screenshots:
News.Google.com on an iPhone
Jump to
Posted by Nathania Johnson on November 20, 2:39 PM | Permalink | Comments (2)
Related: Google: Mobile, Google: News
Yahoo! Adds Tweets, Breaking News to News Shortcut
After announcements from Google and Bing about incorporating Twitter into their search results, Yahoo! is throwing hopping on the real-time results news bandwagon. Yahoo!'s Twitter integration is part of a new update when the News Shortcut is implemented in the search results.
Yahoo! is also recognizing when there's breaking news and indicating as such on the News Shortcut. Here's a screenshot of a search for the space shuttle Atlantis shortly after launch earlier this week (per the Yahoo! Search blog):
What do you think of these updates to the Yahoo! News shortcut? Let us know by leaving a comment below.
Posted by Nathania Johnson on November 20, 1:50 PM | Permalink | Comments (6)
Related: Yahoo: News, Yahoo: Web Search
Twitter Consults the Ghost of Fred Berry for New Status Prompt
Twitter has announced that the question that appears in the status update box will no longer be "What are you doing?" Now, it will be "What's happening?"
My immediate reaction was this (and I wasn't the only one):
Posted by Nathania Johnson on November 20, 12:23 PM | Permalink | Comments (3)
Related: Twitter
Google Tests Permanent Sidebar for Results, Blue Submit Buttons for Homepage
Lately, Google is experimenting more than Sheldon Cooper on their homepage - and now, also on their search results.
They're testing a permanent left sidebar in their search results, which would turn the results into three columns: new sidebar, organic results, search ads. Hmm, this reminds us of Bing. And Bing reminded us of Ask's 3D design (which they've since abandoned).
Additionally, after experimenting with removing the submit buttons on the homepage, now Google is bringing back the buttons and testing them with a new color: bright, primary blue.
In the Google help forums, two screenshots of these experiments were posted:
New Sidebar
Blue Buttons on Homepage
Posted by Nathania Johnson on November 20, 12:07 PM | Permalink | Comments (6)
Related: Google: Home Page, Google: Web Search
YouTube Launches Automatic Captions; Great for Accessibility and Search
YouTube is introducing machine-generated automatic captioning to YouTube. The captions can also be translated. This obviously has incredible implications for the hearing-impaired and language translation. But it also has great implications for search.
Automatic captions will be generated using Google's automated speech recognition (ASR) technology and the same voice recognition algorithms used in Google Voice.
Additionally, auto-timing is being introduced. If you provide all the words in the video, Google will automatically time the captioning for you.
Of course, having what essentially amounts to transcripts for online video means that the text can be crawled and indexed and then yes - SEARCHED. Bring on the keyword research and seo scriptwriting for online videos!
Google put together a video on how to access the automatic captioning and auto-timing features:
Posted by Nathania Johnson on November 19, 11:47 AM | Permalink | Comments (5)
Related: Google: Translate, Google: YouTube, Search Types: Multimedia
Hunch Unveils New Design for Homepage
Hunch, the "decision engine" launched shortly after Bing (another "decision engine") has updated the design on their homepage. Check out the new digs:
When Hunch launched, there was a single task presented on the homepage - to begin answering a series of questions to "teach" Hunch about you. The idea is that the more Hunch knows about you, the better decisions they can offer up.
This new design seems more engaging, giving users a few more options on how they would like to participate on the site.
What do you think of Hunch's redesign? Share your thoughts in the comments section below.
Posted by Nathania Johnson on November 19, 11:31 AM | Permalink | Comments (2)
Related: Hunch
AdWords Creates Easier Access to Advanced Performance Data
When using AdWords, in order to access some advanced performance data, you had to create reports, which can be time consuming. AdWords is making access to certain data points easier by integrating them into the campaign management.
For example, instead of running a placement performance report to manage automatic placements, you can use the "Networks tab." Instead of running a search query report, you can select the "See search terms" option under the Keywords tab.
AdWords also recently introduced time-based segmentation. Use this to break down your data by day, week, month, or year to understand changes in your campaign's performance.
Segmenting by day of the week is also available, which can be advantageous for ad scheduling.
What do you think of these AdWords updates? Let us know by leaving a comment.
Posted by Nathania Johnson on November 19, 11:15 AM | Permalink | Comments (3)
Related: Google: AdWords
AOL to Nix 2,500 Jobs; Asks for Volunteers
AOL is looking to cut 2,500 jobs. Before they go through the tough choice of choosing who to let go, they're asking if anyone wants to volunteer to get the axe.
Oh, how I've been there and oh, how this sucks for AOL-ers. Goodbye, productivity. Hello, everyone trying to figure out if they're safe.
At least the process seems to have a defined endpoint. AOL says they expect to incur $200 million in costs from "re-structuring" and that those costs will incur before the December 9 spinoff date.
Posted by Nathania Johnson on November 19, 11:04 AM | Permalink | Comments (0)
Related: AOL
AdGooroo Unveils Academic Program Featuring Free Tools for Educators
AdGooroo is launching a new academic program that provides free resources to educators wishing to teach their students about search marketing. The program provides free academic licenses to AdGooroo's SEM Insight.
"Supporting the academic community is a top priority for AdGooroo, and we're offering them free access to SEM Insight, our flagship research tool. Commercial users are paying at least $399 a month to use this tool," said AdGooroo Founder and CEO, Rich Stokes. "It's important to AdGooroo and me personally to cultivate the understanding of accountable online advertising and particularly search advertising at the student level. We'd like to serve as a helpful resource to academic departments and professors around the globe."
The University of Chicago is one of the first educational institutions to sign up for the program.
"Search engines and the Web in general have had a huge impact on the world around us, and this partnership program not only helps the University of Chicago expose students to the world of Internet advertising. It allows us to submerge them into actual marketer campaigns and let them see for themselves what a competitive channel online advertising has become," said Linda Darragh, Clinical Associate professor of Entrepreneurship at the University of Chicago's Polsky Center of Entrepreneurship. "Having access to resources like these from AdGooroo enables us to provide this experience for students and take the lesson from figurative to real world."
The program is open to faculty and staff, both part and full-time, that work at a qualifying educational institution, such as public and private vocational schools, correspondence schools, colleges and universities. The institution must have been accredited by an agency recognized by the U.S. Secretary of Education.
Posted by Nathania Johnson on November 18, 1:04 PM | Permalink | Comments (2)
Related: SEM Industry, SEM Tools
Boost eLearning Provides Course on New Google Search Features
Boost eLearning provides search training for organizations, so that employees can conduct efficient searches for their business research. Now, Boost eLearning has unveiled a new course featuring Google's new search features.
The new course explores the new "show options" feature which allows searchers to filter their searches by time and type.
"A large percentage of enterprise employees use Google for business research," said Victor D. Alhadeff, CEO of Boost eLearning. "Enterprises therefore gain significant benefits when they help employees learn a greater portion of Google's powerful search features. With a few minutes of easy online training dramatically improving both search speed and accuracy, employees and employers both come out winners."
With knowledge workers spending an average of 30 minutes searching, courses like this can help employees streamline their search activity and increase productivity. 40% of searches do not return a desired result, and learning these new features could help reduce that number.
Posted by Nathania Johnson on November 18, 12:47 PM | Permalink | Comments (4)
Related: Noteworthy
iPerceptions Launches New Interactive Dashboard Compatible with Web Analytics Programs
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what's drawing conversions and why. It's compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends.
Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a "game changer."
"Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost," said Hamel. "Now, iPerceptions is offering a simple and easy-to-use dashboard that gives website operators the ability to flexibly interact with a fully integrated dataset that delivers real insight."
The A&B Interactive Dashboard provides:
- KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
- Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
- Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
- Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
- Outcome Predictor to enable the user to run priority grids and model out "what-if?" scenarios
iPerceptions is attempting to fill what they view as gaps in current web analytics tools.
"Marketers need to have their finger on the pulse of their online visitors," said Claude Guay, CEO of iPerceptions. "The only way to do this is to put the 'what' and the 'why' together, so you finally have context for the behavior based on their spoken intention. A&B Interactive Dashboard breaks down the divides of web analytics to give every marketer a fast, easy and cost effective way to drill down into the full range of data that makes or breaks a website."
One of iPerceptions goals in the launch of the A&B Interactive Dashboard is to provide additional to Google Analytics, a free web analytics tool. The new dashboard is designed to help interpret the raw data that Google Analytics provides. The solution can provide additional analytics without the costs associated with some of the paid web analytics tools out there.
This could be a great mid-range solution during a time when marketing budgets are tightened or small businesses are wary of how they're resources are being spent.
Posted by Nathania Johnson on November 18, 12:29 PM | Permalink | Comments (1)
Related: Analytics & ROI: Web Analytics
